Monday, September 21, 2009

ETHICAL FASHIONISTAS: Safia Minney.


I just love People Tree, and was reminded of founder Safia Minney today while browsing ethical fashion sites... Her wikipedia write-up does her justice: "Safia Minney is founder of Fair Trade and environmental fashion and lifestyle label People Tree. Safia turned a life-long interest in environmental, trade and social justice issues from a lifestyle into a Fair Trade business and is regarded as one of the worlds, if not the worlds, foremost commentators of Fair Trade in the fashion industry. Safia Minney also instigated World Fair Trade Day for which she still runs the secretariat from her Japanese office."

People Tree seems to be taking on more and more interesting projects, collaborating with designers & now Emma Watson of Harry Potter fame to debut a fair trade fashion line...!

No comments: