THE GUIDE.

We're back in action, folks! It's been a crazy month - from fit sessions to fitness designs, a website makeover (coming soon!) to 1, 2, 3, 4, FIVE successful sales meetings... our summer's been off to a fabulous start.

As promised, our new blog is going to feature both regular posts from moi about the life and times of a social entrepreneur and her Best Team Ever, as well as regular features relating to ethical fashion, the garment biz, college culture, and much much more.

For now, we're loosely categorizing our new venture into the following features:

GARMENT GURU.
Starting a fashion company is no easy job. It requires dedication, hard work, and countless hours learning entirely too much about the shrinkage tendencies of brushed-back fleece. For all you budding "garmentos" out there, we decided we'd pass along some nuggets of fashion wisdom in this column... you'll learn about bar-coding, tech specs, strike offs, FOBs and even some SOBs.

NEVER GRADUATE.
The best part about starting a collegiate apparel company? COLLEGE. Not only do Colleen and I love to crash frat parties and ask boys to share their feelings on boxers versus briefs, but colleges are just fascinating places to get to know. Never Graduate will feature everything from random facts on universities we come across in our travels to interviews with the folks we meet, and snapshots from campus life. I already can't wait to write about my favorite university mascot to date... the GEODUCK (get ready for School House, Evergreen!).

ETHICAL FASHIONISTAS.
In just about every corner of the world, there are men and women Doing Good in the fashion business. Sometimes, it's one woman on a mission to bring environmentally sustainable practices to the increasingly complex, global apparel supply chain (Meet Summer Rayne Oakes). Other times, it's a major corporation like Gap with their hands in some pretty progressive projects, or a dressmaker from rural North Carolina with a heart of gold. In Ethical Fashionistas, we'll give these folks the School House Salute.

OUR HOUSE.
Want to meet the fabulous ladies who answer our telephones? How about Milan, our Sri Lanka Brand Manager and all-around BOSS? Or "Promise," the bell-hop who helped us transport dozens of t-shirts at the Marriot Hotel? Our House is all about School House - the people and places who have made this crazy business into the Little Company That Could.

SHOP.
Breaking news about School House products, our retail accounts, new store locations, events and promotions!



xoxo
Rachel